Cookie Policy

1. Introduction

At Love Skirting, we are committed to providing a secure, reliable and easy-to-use online shopping experience while respecting your privacy.

Our website, www.loveskirting.co.uk, is operated by Sirocco Trading Limited ("we", "us" or "our").

We use cookies and similar technologies to operate our website, maintain shopping baskets, support customer accounts, process orders, remember preferences, understand how visitors use our website and improve our products and services.

We also use analytics, advertising and marketing technologies, subject to applicable consent requirements.

This Cookie Policy explains:

• What cookies are and how they work.

• Why we use cookies.

• The different categories of cookies used on our website.

• The individual cookies used by our Visualsoft ecommerce platform.

• Which third-party services may set cookies.

• How long cookies are stored.

• How you can accept, reject or manage cookies.

• Your rights regarding personal information collected through cookies.

This policy should be read alongside our Privacy Policy and Terms & Conditions.

Our use of cookies and personal information is governed by applicable UK legislation, including the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), as amended, the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Are Cookies?

Cookies are small text files containing information that websites place on your computer, smartphone, tablet or other device.

They allow websites to recognise your browser, remember certain information and provide functionality when you visit or return to a website.

Cookies can help us:

• Remember items added to your shopping basket.

• Maintain secure customer login sessions.

• Remember website preferences.

• Support the checkout process.

• Understand which pages and products are popular.

• Identify technical problems and improve website performance.

• Measure the effectiveness of advertising and marketing campaigns.

Cookies can be classified in several ways.

Session cookies are temporary and normally expire when you close your browser.

Persistent cookies remain on your device for a specified period or until deleted.

First-party cookies are set by our website or its supporting infrastructure.

Third-party cookies are set by external service providers through services integrated into our website.

We may also use similar technologies, such as tracking pixels, tags and browser storage, which are subject to applicable privacy and consent requirements.

3. How We Use Cookies

Our website uses 24 first-party cookies documented in our Visualsoft cookie configuration, together with cookies and similar technologies associated with third-party services.

The cookies fall into four principal categories.

3.1 Strictly Necessary Cookies

These cookies are required for essential website functionality.

They support activities such as:

• Shopping basket management.

• Customer account authentication.

• Secure checkout and order processing.

• Website security and traffic management.

• Payment processing.

• Remembering cookie consent preferences.

Strictly necessary cookies may be used without consent where they meet the applicable legal exemption.

3.2 Preference and Functional Cookies

These cookies help remember website preferences and support additional functionality.

They may be used to remember previously visited departments, maintain wishlists, support live chat or remember whether particular website messages have been displayed.

Some functional cookies may be strictly necessary for a service you request. Others require consent before being activated.

3.3 Performance and Statistics Cookies

These cookies help us understand website traffic, customer journeys and website performance.

They may be used to:

• Measure visitor numbers.

• Identify referring websites.

• Understand customer navigation.

• Measure completed purchases.

• Track newsletter-related conversions.

• Improve website functionality.

Where consent is required, performance and analytics cookies are activated only after you have given permission.

3.4 Marketing and Advertisement Cookies

These cookies support advertising, marketing and conversion optimisation.

They may be used to:

• Measure advertising effectiveness.

• Understand customer interactions with campaigns.

• Support remarketing.

• Improve the relevance of advertisements.

• Measure sales generated by marketing activity.

• Support personalised website experiences.

Marketing and advertising cookies requiring consent are not activated until you have accepted them.

4. Individual Cookies Used on Our Website

The following tables identify the 24 first-party cookies documented for our Visualsoft ecommerce website.

The stated durations are based on our existing cookie configuration documentation. Actual cookies and expiry periods may change following website or service updates.

4.1 Strictly Necessary Cookies

Cookie name	Purpose	Duration
vscommerce	Maintains the website session, shopping basket contents, customer login status and associated session information.	Session
VSCurrency	Remembers the currency selected for displaying product prices.	1 day
VSVatPrices	Remembers whether product prices are displayed inclusive or exclusive of VAT.	1 day
controq_redirect	Supports website traffic queuing and redirects during periods of high traffic.	30 days
cookie_policy	Records whether the visitor has accepted or rejected non-essential cookies.	30 days
cookie_prefs	Records individual cookie category preferences selected through the cookie management system.	30 days
paypal_token	Stores a PayPal token referencing the customer's order during checkout.	1 day
UPGRADE_REDIRECT	Records whether a visitor has been redirected to a browser upgrade notice.	30 days
user_id	Supports website traffic queuing and visitor session management during high-traffic periods.	1 day

These cookies are classified as strictly necessary in our existing website configuration.

4.2 Preference and Functional Cookies

Cookie name	Purpose	Duration
VS_GUEST	Identifies whether a customer has registered as a guest user.	30 days
VSCategoryGroup	Remembers the last top-level product category visited.	1 year
VSDownloadlistId	References a visitor's download list when they are not logged in.	1 year
VSDownloadlistToken	Supports access to a visitor's download list when they are not logged in.	1 year
VSWishlistId	References a visitor's wishlist when they are not logged in.	1 year
VSWishlistToken	Supports access to a visitor's wishlist when they are not logged in.	1 year
_sh	Remembers whether a visitor has closed the website's sticky header.	14 days
occasional_newsletter_popup	Remembers whether a visitor has already been invited to join our newsletter.	1 year
offer_popup	Remembers whether a visitor has already been shown a newsletter or promotional invitation.	15 days
search_suggestions_from	Stores search keywords used for website search suggestions.	30 days
whoson	Identifies individual website visitors for the Who's On live chat service.	10 years

These cookies support website functionality and customer preferences.

Where a cookie is not strictly necessary to provide a service requested by the visitor, it will be subject to the appropriate consent requirements.

4.3 Performance and Statistics Cookies

Cookie name	Purpose	Duration
VSReferrer	Records the website that referred the visitor to Love Skirting.	30 days
last_GTM_order_id	References the customer's most recent order ID for performance and conversion tracking.	1 day
newsletter_tracking	Records newsletter links clicked by customers to measure order conversions from email marketing.	30 days

These cookies help us evaluate website performance and marketing effectiveness.

Where required by law, they will only be used after appropriate consent has been obtained.

4.4 Marketing and Advertisement Cookies

Cookie name	Purpose	Duration
sf_session_id	Supports the Salesfire system, which is used for customer journey optimisation, marketing functionality and conversion improvement.	2 years

This cookie supports our Salesfire integration and is classified as a marketing and advertisement cookie in our existing website documentation.

It will be subject to applicable consent requirements.

5. Third-Party Cookies and Services

In addition to the 24 first-party cookies listed above, our website uses third-party services that may place their own cookies or use similar tracking technologies.

These providers may collect information about your browser, device, website activity or interactions with their services.

5.1 Google Analytics

We use Google Analytics to understand how visitors use our website.

This may include information about:

• Website visits and page views.

• Traffic sources.

• Customer navigation.

• Product interactions.

• Shopping basket activity.

• Checkout journeys.

• Completed purchases and conversions.

• Browser and device characteristics.

This information helps us improve our website and understand customer behaviour.

Google Analytics cookies and related tracking technologies will be subject to applicable consent requirements.

Further information is available through Google's privacy documentation at https://policies.google.com/privacy.

5.2 Google Ads

We use Google Ads to advertise our products and measure the performance of advertising campaigns.

Google Ads technologies may help us:

• Measure advertising clicks and conversions.

• Identify purchases resulting from advertisements.

• Evaluate campaign effectiveness.

• Support remarketing and advertising audiences.

• Display advertisements relevant to visitor interests.

Where required, advertising cookies and tracking technologies will only be activated after consent has been given.

Further information is available at https://policies.google.com/technologies/ads.

5.3 Facebook / Meta Pixel

We use the Meta Pixel, previously known as the Facebook Pixel, to measure advertising performance and support remarketing activities.

The technology may collect information about website interactions, including page visits, product views, shopping basket activity and purchases.

This information may be used to measure advertising effectiveness and create relevant advertising audiences.

Meta advertising tracking requiring consent will only be activated after appropriate permission has been provided.

Further information is available at https://www.facebook.com/privacy/policy/.

5.4 Salesfire

We use Salesfire to support website personalisation, customer journey optimisation and conversion improvement.

Salesfire technologies may analyse website interactions and support features designed to improve the shopping experience.

Cookies and similar technologies associated with Salesfire are subject to applicable consent requirements according to their purpose.

Further information is available through Salesfire's website at https://www.salesfire.co.uk/.

5.5 Who's On Live Chat

Our website uses the Who's On live chat service to allow visitors to communicate with our customer service team.

Who's On may use cookies or similar technologies to recognise website visitors and maintain chat functionality.

Cookies essential to a chat service specifically requested by a visitor may qualify for an exemption from consent.

Any additional analytics, marketing or tracking technologies associated with the service will be subject to applicable consent requirements.

5.6 Social Media Integrations

Our website uses social media integrations associated with services including:

• Facebook / Meta.

• Pinterest.

• Twitter / X.

These services may enable visitors to share website content or interact with social media features.

Where third-party integrations use cookies or tracking technologies that require consent, those technologies will only be activated after the appropriate permission has been provided.

Third-party providers are responsible for their own processing activities, subject to applicable data protection legislation.

6. Payment Processing and Cookies

Love Skirting offers customers the following payment methods:

Opayo: Secure online card payment processing.

PayPal: Online payment processing through PayPal.

BACS Bank Transfer: Payment directly by bank transfer.

Payment providers may use cookies and similar technologies to authenticate transactions, maintain payment sessions, detect fraud and protect payment security.

Cookies that are strictly necessary to provide a payment service requested by the customer may be used without separate cookie consent.

Optional tracking technologies used by payment providers remain subject to applicable legal requirements.

BACS bank transfers do not themselves require an external online payment gateway, although essential website cookies may still be used when placing an order.

Payment providers may process personal information in accordance with their own privacy policies.

7. Customer Accounts and Shopping Baskets

Our website allows customers to create accounts, log in, manage account information and place orders.

Cookies are used to maintain essential shopping functionality, including:

• Remembering products added to the shopping basket.

• Maintaining customer login sessions.

• Supporting guest checkout.

• Enabling secure order processing.

• Protecting customer sessions.

• Supporting account-related functions.

Without certain essential cookies, customers may be unable to log in, maintain a shopping basket or complete an order.

8. Email Marketing and Newsletter Tracking

Love Skirting offers customers the opportunity to subscribe to marketing communications.

We may use cookies and related technologies to understand whether visitors have arrived at our website through newsletter links and whether those visits result in purchases.

Our website also uses cookies to remember whether visitors have previously been shown newsletter subscription invitations.

Marketing email consent is separate from cookie consent.

Accepting cookies does not automatically subscribe you to marketing emails.

Subscribing to marketing emails does not automatically mean you have accepted optional advertising cookies.

You can unsubscribe from marketing emails through the unsubscribe link included in applicable communications or by contacting us.

9. Cookie Consent and Preferences

When you first visit our website, our cookie consent system allows you to make choices about optional cookies.

Where consent is required, you can:

• Accept optional cookies.

• Reject optional cookies.

• Manage your preferences by cookie category.

• Change or withdraw your consent.

Strictly necessary cookies may remain active because they support essential website functionality.

We will not treat continued browsing, inactivity or pre-selected optional consent choices as valid consent.

Where consent is required, optional cookies and tracking technologies will not be activated until valid consent has been provided.

Your cookie preferences may be stored using cookies such as cookie_policy and cookie_prefs.

You may change or withdraw your consent at any time through the cookie preference controls provided on our website.

Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

10. Managing and Deleting Cookies

Most internet browsers allow you to manage or delete cookies.

Depending on your browser, you may be able to:

• View cookies stored on your device.

• Delete existing cookies.

• Restrict third-party cookies.

• Block cookies from specific websites.

• Configure cookie storage preferences.

Browser settings are generally available under privacy, security or website data options.

For further instructions, please refer to the official support documentation for your browser:

• Google Chrome: https://support.google.com/chrome/

• Microsoft Edge: https://support.microsoft.com/microsoft-edge

• Mozilla Firefox: https://support.mozilla.org/

• Apple Safari: https://support.apple.com/

• Opera: https://help.opera.com/

Blocking or deleting cookies may affect website functionality.

In particular, blocking strictly necessary cookies may prevent customer login, shopping basket functionality or checkout from operating correctly.

Browser settings may not control all forms of tracking, so we also recommend using our website's cookie preference controls.

11. How Long Cookies Are Stored

Cookie retention periods vary according to their purpose.

Some cookies expire when your browser session ends, while others remain on your device for a defined period.

The first-party cookie durations documented for our website range from session-only storage to 10 years.

These periods are identified individually in Section 4.

The 10-year period applies to the documented whoson cookie and is subject to review for necessity and proportionality.

Third-party cookie durations may vary depending on provider configuration.

We aim to ensure that cookies and related information are retained only for periods appropriate to their purpose and applicable legal requirements.

12. Cookies and Personal Data

Some cookies contain or generate identifiers that may be associated with an individual or device.

Even where a cookie does not directly contain your name or contact details, information collected through cookies may constitute personal data under UK data protection legislation.

Where personal data is processed through cookies or related technologies, we will handle it in accordance with our Privacy Policy and applicable law.

The lawful basis for any related personal data processing will depend on its purpose and the circumstances.

Where consent is required, we will obtain it before using the relevant non-essential tracking technologies.

13. International Data Transfers

Some third-party providers, including analytics, advertising and payment providers, may process personal information outside the United Kingdom.

Where international transfers of personal data take place, appropriate safeguards will be used in accordance with applicable UK data protection legislation.

These may include recognised adequacy arrangements, approved contractual safeguards or other lawful transfer mechanisms.

Further information about international transfers is available in our Privacy Policy.

14. Your Data Protection Rights

Where information collected through cookies constitutes personal data, you may have rights under UK data protection legislation.

Depending on the circumstances, these include:

• The right to be informed about the use of your personal data.

• The right to access your personal data.

• The right to request correction of inaccurate information.

• The right to request erasure in certain circumstances.

• The right to restrict certain processing.

• The right to object to certain processing.

• The right to data portability where applicable.

• The right to withdraw consent where processing is based on consent.

You may exercise your rights by contacting us using the details below.

You also have the right to raise concerns with the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

15. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in:

• Applicable legislation and regulatory guidance.

• Our website and ecommerce platform.

• Cookie functionality and configuration.

• Analytics and advertising technologies.

• Payment processing services.

• Third-party service providers.

• Our business operations.

The latest version will be published on this page with an updated revision date.

Where changes require fresh consent, we will request it in accordance with applicable legal requirements.

16. Contact Information

If you have any questions about this Cookie Policy or how we use cookies and related technologies, please contact:

Sirocco Trading Limited
Trading as Love Skirting

Website: https://www.loveskirting.co.uk

Email: info@loveskirting.co.uk

For further information about how we collect, process and protect personal information, please refer to our Privacy Policy.